Solvay Introduces “Estorative Routine For Textured Hair”

Solvay has unveiled what it called “the complete routine for textured hair, featuring ten products formulated to help textured hair consumers cleanse, moisturise and style their hair with products made specifically for them”

Solvay has unveiled what it called “the complete routine for textured hair, featuring ten products formulated to help textured hair consumers cleanse, moisturise and style their hair with products made specifically for them”. This was developed with stylists and models at Studio Ana’e in Paris, to evaluate and validate each product in real-world conditions

The company spotted a gap in the market, with a lack of high-end shampoos, conditioners and other hair care products for textured hair, even though nearly 75% of the world’s population has textured hair, and natural hairstyles are increasingly seen as an element of personal identity.

“Textured hair has unique characteristics that ordinary hair care products cannot address,” Solvay said. “From dryness and fragile fibres to frizz and scalp issues, textured hair requires a caring and cleansing routine that prioritizes moisturisation, repairs damage and nourishes the scalp.”

The routine begins with six ‘clean and care products’: a pure, clean shampoo, a hydration-boost shampoo, a cleansing cream, a luxurious moisturising conditioner, a moisture lock mask and a wake-up curls day cream. Four styling products – a foaming lotion, a hairspray detangler, ascalp oil and a wax for baby hairs – will be announced shortly.