SILVERFREE™ Freedom to Be Authentic

SILVERFREE™ intensively and progressively enhances the natural pigmentation of hair and has a remnant effect that continues for at least 4 months after the last application. Sederma, experienced in peptide science for cosmetic applications, created SILVERFREE™, a peptide technology that re-educates the hair bulb to produce its own natural authentic pigmentation, while also providing enhanced protection against intrinsic and extrinsic oxidative damage. Its efficacy against hair greying was demonstrated in vitro and in vivo through four independent clinical studies. Based on these study results SILVERFREE™ visibly reduced the density of white hair (-32,4 % down to -86 %) and restored the original hair colour (+27.4 % pigmented hair up to +385 %). Being water soluble, SILVERFREE™ is highly suitable for cold process. This biomimetic peptide allows everyone to maintain their identity and embrace with pride the individuality of their own hair colour.

All the results of the clinical studies, as well as in vitro studies and consumer study, are available upon request through your sales representative.

About Sederma – www.sederma.com Founded in 1964, Sederma became a member of the Croda International Group in 1997. Sederma is dedicated to the development of active ingredients and in the creation of innovative concepts for cosmetics, based on the mastery of biotechnology, fine chemistry, plant cell culture and vegetal extraction. Sederma has developed a unique range of actives with substantiated efficacy for facial skin care, body care, sun care, hair care and men’s care. Equipped with a high performance and modern claim substantiation laboratory, Sederma uses powerful in vitro, ex vivo and in vivo tests to prove the efficacy of its products. Sederma strives for continuous improvement of quality, safety, sustainability, ethics and has received the following certifications: ISO 14001, ISO 45001, ISO 9001, AEO, Cosmetic Ingredient Good Manufacturing Practice (EFfCI), RSPO and Halal.

About Croda – www.croda.com Established in 1925, Croda is the name behind sustainable, high performance ingredients and technologies in some of the world’s most successful brands: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere.