Sensory Dimensions is very excited to be exhibiting at SCS Formulate for the first time this year. Managing Director, Tracey Sanderson, said “Formulate gives us the opportunity to share the value of sensory testing with the creators of new cosmetics and toiletries. More companies in this sector are discovering the power of sensory. For example, Lansinoh Laboratories, who asked us to benchmark the colour, absorbency profile, skin feel, functionality, aroma, and taste of its leading nipple care balm against key competitors. The results have enabled Lansinoh to develop an objective and science-based trade story to take to HCPs and retailers.