New brand identity for Givaudan

Following eight years of expansion from flavours and fragrances into nutrition, health, wellbeing and beauty, Givaudan has announced a new brand identity of ‘Human by nature’.

This was done, the company said, to “better reflect the role it plays and the value the company brings to its clients and the world at large”, at a time when societal expectations have shifted towards more responsible means of consumption and increasing demand for products that make users both feel and do good.

“‘Human by nature’ celebrates the beauty of the human experience and our connection to nature. We are proud of being a very human company, committed to creating for happier and healthier lives, and deeply invested in showing our love for nature in everything we do,” said CEO Gilles Andrier.