Ink Defender

Behind the Trend

  • Millennials are statistically the most likely to have tattoos
  • 40% of 18-34-year-olds have one tattoo or more

Ink Defender

We are proud to have developed ‘Ink Defender – Volume 2.’ – The first edition of this concept was a Laura Marshall Memorial Award for Innovation’ finalist (2016) and a response to the tattoo craze. Now, in 2021, the tattoo care sector remains just as important, with the predicted value of the global tattoo market set to reach $110 million in 2024.

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Ink Defender is a protective Product Concept, offering delicate yet intense hydration to not only leave skin feeling smooth but also to repair the barrier function of the skin. What’s more, it also includes an SPF boost to protect your tattoo against colour fading.

Our Ink Defender concept kit includes:

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