Givaudan gets active on stretch marks

Givaudan Active Beauty has launched an active cosmetic ingredient that naturally reduces the appearance of stretch marks.

Centella CAST is the natural remodeling partner crafted by green fractionation from one of the most well-known medicinal plants, Centella Asiatica.

Givaudan says by acting on the mechanisms responsible for the formation of stretch marks, Centella CAST acts on four different levels to restore skin elasticity, density and firmness, reducing the appearance of stretch marks for all consumers.

“Skin damage in stretch marks is normally focused on the dermis, where we can observe disruption of the normal elastic fibre network, altered collagen fibre, loss of fibre organisation and orientation, and erythema,” said Giada Maramaldi, global category manager for Givaudan Active Beauty.

“As a result, the skin appears less firm and malleable, with stretch marks visible. Centella CAST efficiently counteracts these issues and helps skin regain elasticity and firmness,” she added.

“Thanks to these multiple mechanisms, it may also be applied head to toe featuring a global firming, anti-sagging effect.”