Fall / Winters Trends 2021

This year’s Fall/Winter tonal elements from Sandream Impact are inspired by the beauty of nature. In particular, the warmth of seasonal sunsets give inspiration to the below trends.

Woodland Shadows | Eye Make-up

In 2019, the UK Eye care market was worth £564 million (Mintel Market Sizes). Due to the COVID-19 pandemic, this sector has experienced a surge in growth -we’ve witnessed eyeliners, mascaras, eyeshadows and concealers all increase in popularity as we’ve adjusted to the use of protective masks in our everyday lives (Mintel, 2020).

What’s in the Kit?

Key pigments featured within the ‘Woodland Shadows’ trend from Sandream Impact include (from L-R) *redirects to Sandream Impact website.

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Shaded Canyons – Lip and Face Makeup

In 2019, the UK lip and face care market was worth £975 million, making it the largest market within the UK Colour Cosmetics sector.

According to Cosmopolitan, as the weather gets cooler, your skin can often appear duller than usual, so there’s always room for brightening and rejuvenating the skin with highlighters and blushers. With the continued use of protective masks, it has become increasingly important for brands and formulators to invest in transfer resistant products for both the lips and cheeks (Sandream Impact).

What’s in the Kit?

Key pigments featured within the ‘Shaded Canyons’ trend from Sandream Impact include (from L-R) *redirects to Sandream Impact website

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Rustic Halo – Nail Applications

In 2019, the nail care market was worth £224 million. Nails with effects create a bold personality. Sandream’s latest launch is a colour variable pigment which can be used as a topcoat over darker shades.

Due to COVID-19, at-home nail brands have the opportunity to reach a consumers who may have never done their own nails outside of a salon (Mintel). According to Elle, forest greens, cosy nudes, deep hot chocolates, and even a shade of wine to match a drink in hand—helps put cosmetics consumers in a festive mood.

Key pigments featured within the ‘Rustic Halo’ trend from Sandream Impact include (from L-R) *redirects to Sandream Impact website

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