Croda’s latest innovation – ChromaPur™ CV2 and CV7

Developed from a patented technology, ChromaPur CV2 and CV7 are high quality spheroidal cellulose powders with a unique surface structure and morphology, enabling them to provide exceptional sensory and optical benefits, including a soft-focus effect in skin care, and a enhanced pay-off, coverage and colour intensity in colour cosmetics.

ChromaPur CV2 and CV7 are obtained from sustainable practices across the entire production cycle. Derived from upcycled black spruce and made from an environmentally friendly process, the two spheroidal cellulose powders are also 100% natural, vegan, readily biodegradable and COSMOS approved.

Couple in the forest of black spruce - ChromaPur CV2 & CV7
To their unique profile and properties, it has been demonstrated that ChromaPur CV2 and CV7 offer similar or better performance than widely used plastic microbeads. Therefore, ChromaPur CV2 and CV7 provide a sustainable and functional alternative to plastic microbeads in skin care and colour cosmetics applications.