Nutrinvent Balance employs a novel encapsulation technology to ensure the targeted delivery and controlled release of actives onto the scalp and hair. Suitable for inclusion in a wide variety of hair care formulations, Nutrinvent Balance delivers instant sebum reduction on the scalp from the first application, ideal for consumers prone to scalp oiliness. With effects that continue to improve with repeated applications, consumers are offered an opportunity to adapt their usual hair wash routines, with consumer perceivable improvements in scalp oiliness and hair aesthetics, for hair that looks and feels cleaner for longer.
Aude Lemoine-Dessaint, Marketing Manager of Croda’s Beauty Effect business unit commented: “Every day at Croda, we are living our target to deliver ‘Smart Science to Improve Lives’. Nutrinvent Balance is no exception and helps to meet our Purpose, providing effects and convenience that consumers desire, whilst offering sustainable benefits – including vegan suitability, 98% natural content according to ISO 16128 and allowing the potential for carbon cover and water saving in use.”