Active Concepts Harnesses Mycelium Technology for Protective Hair Care

Covid-19 has accelerated economic change, including a laser focus on sustainable practices. These progressive times call for sustainable innovations with consumers advocating for ethical and natural alternative technologies. Fungi are at the forefront of an environmental and medicinal movement, making them essential for the future of the planet as well as health and innate immunity. Utilizing nature’s sustainable infrastructure, Mycofuse™ Protect optimizes a mycelium technology to shield hair from the damaging effects of heat and chemical processes.

 

Mycelium, the root structure of mushrooms, is gaining momentum for advances in food, textiles, wound scaffolding and packaging materials. Many of our convenient technologies destroy the environment, but nature offers solutions for versatile and biodegradable alternatives. In nature, mycelium is the final decomposer, working to make components available for reuse in the ecosystem, a true circle of life. Grown under controlled conditions, cultured mycelium eliminates traditional harvesting while protecting natural resources. Mycelium has adhesive capabilities and prompts the concept of nature’s glue. The adhesive properties of mycelium encourage the ability of Mycofuse® Protect to attach or fuse to each hair strand and help seal each hair cuticle.

 

Supported by tensile strength data and microscopy imaging, Mycofuse™ Protect is a sustainability derived active from cultured shiitake mycelium, offering optimal hair care protection from environmental aggressors and everyday stressors.

 

  • INCI: Water & Lentinus Edodes Mycelium Extract & Lactobacillus Ferment
  • China IECIC 2015 Compliant
  • COSMOS approved
  • ISO 16128 NO & NOI = 1
  • Vegan Compliant

 

For further information please email info@activeconcepts.it