Active Concepts Debuts Oil Soluble Vegan Hydrolyzed Keratin Alternative

The rising trend of vegan beauty inspires the development of new functional equivalents from a botanical source. Active Concepts meets the ethos of the new-age consumer with AC Vegan Keratin OS, a vegan and sustainable hydrolyzed keratin alternative in an oil soluble form.

 

Hydrolyzed keratin is a go-to strengthening protein for hair care. While naturally derived, hydrolyzed keratin is conventionally prepared from keratin-containing animal parts. The rise of ethical consumerism translates into a shift toward products with no animal derivatives, favoring growth of vegan beauty products. In the nature of true innovation, Active Concepts rose to the challenge and developed an oil soluble hydrolyzed keratin equivalent using hydrolyzed plant proteins from a trio of superfoods – chickpea, lentil, and quinoa. The selective combination of quinoa, lentil, and chickpea peptides in an apricot oil base provides a plant-based, non-GMO, gluten-free functional equivalent to oil soluble hydrolyzed keratin.

 

Supported by gravimetric moisturization data and salon testing, AC Vegan Keratin OS is a sustainable and effective solution for hair smoothing and hydration. Perfect for emulsions, hair oils, and dry shampoos, AC Vegan Keratin OS allows brands to capture eco-conscious beauty without compromise.

 

  • INCI: Prunus Armeniaca (Apricot) Kernel Oil & Lens Esculenta (Lentil) Seed Extract & Hydrolyzed Cicer Seed Extract & Chenopodium Quinoa Seed Extract
  • China IECIC 2015 Compliant
  • COSMOS approved
  • ISO 16128 NO & NOI = 1
  • Vegan Compliant

 

For further information please email info@activeconcepts.it